M Prasanna Mohan Raj

Dr. M. Prasanna Mohan Raj, Associate Professor of Marketing and Branding at Alliance School of Business, Alliance University, Bangalore, has professional experience of 20 years in both industry and academia. He worked in the area of Brand Development with The New Indian Express, and in Research & Analytics (developed White papers/case studies) at Hexaware Technologies. His main field of interest converge on Product and Branding Research and Marketing Models. He pursued his doctoral work from the prestigious National Institute of Technology (NIT), Trichy. He has published more than 25 research articles in scholarly research journals.